Aleks Pietrzykowska and Kim de Haas started Els & Nel in 2012 with the Weekly Journal: A planner designed exactly the way we wanted to use it. None of the existing journals were perfect, so we set out to create the perfect one for ourselves. We knew we were onto something when the first edition of 70 copies sold out within a week.
Work and pleasure intertwine in our daily lives. Flexible conditions demand a flexible mind, adaptable to having multiple projects as well as a sudden change of plans. Being more organized about work means more flexibility for play. By re-thinking and challenging existing formats we hope to offer a functional alternative.
Els & Nel